A Title Similar to "Menu-Driven Identity Workshop Response"
1. Which categories are available for users to choose from when signing up for Hotmail, Yahoo! Mail or in order to use the Second Life gameworld? What presumptions do these categories make about users, and what does the absence of certain categories of identity say?
Yahoo! Mail, Hotmail and Second Life all ask for "First name" and "Last name"; however, it appears that Y! and Hotmail assume the provided names are real/factual, while Second Life encourages the provision of a 'fictional' name as a starting point for the construction of a new, online identity. Second Life, unlike Y! and Hotmail, provide a list of surnames from which the user can select. This list is arguably extensive, but still limiting as there is no option for the user to choose a surname outside of that list. In the list there is only one ‘U’ surname, no ‘X’ or ‘Y’ surnames, and many of the surnames have predominantly Western connotations (although that perception may just be a result of the Western interpretation I happen to have). And so begins the construction of the user’s MDI (menu-driven identity).
The user’s choice of their Security Questions (used in cases such as the user’s forgetting of their password) is bound to the limits of the menus provided by Hotmail, Y! and Second Life. The menus, when considered holistically as entities, are remarkably suggestive of Western ideals, such as marriage, parenthood, institutional education, and having a (favourite) pet. Second Life provides questions such as “What is your mother’s maiden name?” which doesn’t appear to take into account individuals with more than one mother, such as people who have been adopted, people whose parents are a lesbian couple, or Australian Aboriginal people who regard their biological mother and her sisters in the same manner as each other. Another question/option is “What street did you grow up on?” which implies the ideal of having one childhood home, and appears to exclude those who changed their residential location a lot, such as people whose parents’ occupations required them to move, or whose parents changed life partners, or individuals who were members of a gypsy band.
Y! appears not to ask the user for their sex/gender, while Hotmail and Second Life both ask for “gender” (as opposed to “sex”). I find this interesting as it allows for transsexuals and hermaphrodites to consolidate their gender identities, although by the same token it may present some confronting and difficult issues. (And so continues the construction of the user’s MDI.)
2. What sorts of 'identities' are visible in the profiles on Lavalife? How are they displayed? What presumptions does this display make about both the people reading these profiles and those users who made them?
The identities included in the Lavalife user profiles include age (18-99 years), gender (male/female), hetero- and homo- sexuality, education level, annual income, country, and personal interests. (I couldn’t find a way to change the search from English speakers.)
Profiles open with answers to “asl (age, sex, location)?”. This suggests that the Lavalife creators consider these factors as most important to the reader. The prioritisation of what is included in the profile excerpts in the search results pages over other details specified in the extended profile pages is interesting, too; for example, the prioritisation of annual income over personal interests. It seems that capitalism increasingly permeates our daily lives, as Lavalife creators feed us the financial value of the user rather than the user's own personal values (which, personally, I consider more important than their income). The lack of representation of other-than-USA currencies is also reflective of the values implicitly endorsed/perpetuated by Lavalife.
In Australian user profiles I noticed the option “college” had been selected – in my experience, Australians rarely refer to college. This is an example of the limitations and implications of menu-driven identities: there is no room to accurately and wholly express our true identities (for example, "university education"), and so users have to make approximations and compromises in many areas.
Maybe these days in the chat forums, instead of asking "asl?" we should ask our fellow chatters “mdi?”.